The challenge with launching a new product is introducing the idea to your existing members. Keith found that Autobooks, however, was simple to communicate. It's easy to position in front of current and prospective members, because Autobooks focuses on three key areas of business services: invoicing, payments and accounting. Because Autobooks was made with small business owners in mind, as soon as the business owner hears about Autobooks they understand the appeal.
As someone who is constantly being asked to communicate the features and benefits of our product, the marketing support we received from the Autobooks team made them truly an extension of 4Front Credit Union, explains Keith.
Keith was also included on all of Autobooks' marketing to 4Front Credit Union's members. He saw the success not only of the email communications, but also heard member experiences when they reached out to the Autobooks Customer Support Team - and all of the feedback was overwhelmingly positive.
In addition to the help Autobooks provides, 4Front has their own stellar marketing machine. 4Front Credit Union worked with a marketing agency to position and brand Autobooks to their members in a way that was real and relevant. They also ran display advertising on a local news website, the Traverse City Ticker. This targeted approach saw a huge increase in Autobooks sign-ups the week the display advertising was live.
