What Makes People Switch Fintech Products? | Autobooks


How did ten interviews with small business owners help Autobooks launch a successful new feature? Find out in the latest episode of the Small Business Obsessed podcast.

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Welcome to Small Business Obsessed -- a podcast by Autobooks about small business and fintech product strategy.

In this episode, Chris and Derik talk about how ten interviews with small business owners provided them clarity on a new product feature, and how they took that insight to tightly define scope and launch a successful new feature for Autobooks in just twenty days.

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